My name's Alice Moir and I'm a Digital Designer living in Melbourne but hailing from Brisbane. This is a place to let my brain hang free and voice anything I feel like. Enjoy.

Alvey Reels – the name will live on

Alvey Reels – the name will live on

I'm usually one to run away from anything slightly emotional, but I thought now would be as good a time as any to share some thoughts about the closing of Alvey Reels.

It’s really sad to hear that our family's business Alvey Reels is closing down. Although I didn't have quite the same connection with it as some of my cousins and family members, I was always really proud to know that an Australian icon was in my blood.

I'd walk past people in the suburbs of Brisbane putting their Alvey Reels onto their 4WD’s, ready to head out of the city, and it would always put a smile on my face.

Even though fishing isn't something I do routinely now (I actually can’t remember the last time I went fishing! Yikes!). It does hold a place in my heart because of all the memories we had as kids. Memories we probably wouldn't have had if fishing wasn't such a big part of our family’s history.

alvey-reels

The memories with Grandpa (Jack Alvey) and my brother, running around as nude toddlers on the beach and learning how to cast (pretty sure I got a hook in the butt cheek! Might need to fact check that with my Mum, but pretty sure you don't forget an experience like that!). Sitting in the Sunshine Beach unit, on the arm chairs, watching the waves go by and occasionally running out to spot a whale. The list just goes on.

I guess it brings back a lot of childhood memories that in our busy lives get buried behind social media feeds. It’s also a bloody reminder to get to the beach more often!

I'd just like to say a massive thank you and give a round of applause to Bruce and Glenn for keeping the memories alive and for all the hard work you put into the business.

The name will live on and continue to be something we’re all proud of for generations to come.

Form Design – some useful links

Form Design – some useful links

Waste – I'm pretty rubbish at it

Waste – I'm pretty rubbish at it